NIRJHAR CHAKRAVARTY, Founder Director

 

Born and brought up in Assam, a land of Tea, Nirjhar had a natural inclination to the beverage. He loves Tea, the serenity of the Tea Gardens and the associated Eco System.

BE ( Mechanical ) from NIT Silchar and EPBM ( IIM, Calcutta ), he was till recently in the Corporate Sector. He worked in various sectors, starting from Print Media to Infrastructure Industry to Consumer Durables.

He was Sr General Manager and National Head ( Direct Sales ) in Godrej Appliances, based out of Mumbai, India, when he decided to quit and foray in the world of Tea, as a start-up.

Nirjhar strongly feels that Tea has a huge Market Potential ( both in India and across the Globe ). However, the biggest challenge on the front-end, is to make this drink acceptable to Gen Z, the future customers, by bringing in excitement about the drink, through various Innovation Strategies. On the back end, he expects quantum jump in technology use, by embracing Artificial Intelligence and Big Data, to improve the “Fine Leaf Count” and overall “Quality of Tea”.

He has a strong conviction, that the start-up initiative, will also be a wonderful opportunity to apportion part of sales revenue, for the girl child education of the vast Small Tea Growers of the country. With the sincere commitment of the Bubbling Kettle Team, he strongly feels, that all stakeholders will be a part of this literacy drive with every product purchase !!

Nirjhar looks forward to making the brand a strong and resilient Global Brand by 2030.